Roast Chicken Leg
sage gravy, carrots, roast potatoes
Chicken leg roasted on the bone until the skin crisps, with golden potatoes and honey-glazed carrots. A pot of sage gravy on the side.
The listing, piece by piece
A ZeepUp listing has three parts: meal bundles of 2, 4 or 8, specials, and bakery. Camden Roast House is a sample kitchen. Its cook, dishes, prices and allergens are examples only. Change the bundle and add dishes to see how it works. The prices update when you change the base price in Set your prices. Your listing may look different in the app, but the information and its order stay the same.
Sample listing
Camden Roast House
Sam, Camden NW1
I learned to roast in my dad's pub in Hull, then spent nine years at a Smithfield chophouse. Now I cook Sunday food for the rest of your week.
Who is cooking
People on ZeepUp pick a person first. Give your name, your area, a photo of you and one specific fact about how you learned to cook.
Write "nine years at a Smithfield chophouse" or "my mother's kitchen in Port of Spain". Leave out "passionate about food".
This week's menu
Roasts and slow-cooked mains, chilled and ready to reheat. Choose a bundle, pick your dishes, and I'll cook them on Saturday.
Order byThursday 19 November, 20:00
ArrivesSunday 22 November
When to order, when it arrives
Say what people get in one sentence. Then put the cut-off and the handover together at the top, with the day, date and time. Customers plan their week around it, and you cook to a known number of orders.
Delivery
NW1, NW3 and NW5. Sunday, 12:00 to 16:00. I'll text you a closer time that morning.
Collection
Camden Town NW1. Sunday, 12:00 to 14:00.
Where you can reach
List your postcodes and collection point before anyone chooses food. Customers should know the expected delivery time when they order, so give a window and confirm a closer time on the day.
Three bundles
Show the price per meal and the total on each one. The price per meal falls as the bundle grows, which gives people a reason to order more in one go.
Write "Any 2 dishes" so nobody has to look for fine print.
Add one short line on storage and when to eat. A bigger bundle has to last longer, so say what to do with the rest.
Label the smallest "Try us" and the largest "Best value". Use "Most popular" only once your orders show it.
Dinners slow and warming
Beef Shin Pie
buttered greens
Beef shin braised in ale for five hours, under a shortcrust lid. Served with buttered cabbage and peas.
Roast Cauliflower
green lentils, tahini yoghurt
Half a cauliflower roasted with cumin and lemon, over braised green lentils. Finished with tahini yoghurt and toasted almonds.
4 of 8 dishes chosen, 4 to go£78.00
Every dish, the same lines
Name, what comes with it, how it is made, portion, how it keeps, allergens. Keep them in the same order on every dish so people can compare at a glance.
Group dishes by meal and give each group a few words of mood.
The rules for each line are in Write your dishes.
Special
Whole Roast for Four
feeds 4, 8 available
£52.00
A whole chicken with roast potatoes, carrots, greens and a jug of gravy, ready for the oven.
Specials
Specials sit outside your bundles: a roast for four, a festive box, or a dish that costs too much to sell at your bundle price. Give each one its own price, number available and cut-off.
Bakery baked on Saturday
Seeded Sourdough Loaf
800g loaf, 12 available
£6.50
Slow-fermented white and wholemeal sourdough, crusted with sesame, linseed and pumpkin seeds.
Treacle and Ginger Loaf
8 slices, 6 available
£14.00
Dark, sticky loaf cake made with black treacle and stem ginger.
Bakery
List bread, cakes and bakes by the item, outside your bundles. Give each one a size, a price and the number available. Allergens and keeping times work the same way as for dishes.
Allergen notice
All food is made in a kitchen that handles cereals containing gluten, eggs, milk, celery, sesame and tree nuts. If you have an allergy, message me before you order.
One line for the whole kitchen
Dish allergens say what is in the food. This line says what else is in your kitchen. List every allergen you handle, and update it when your ingredients change.
How it reaches you
Chilled, in recyclable boxes. Every box carries the dish name, allergens and use-by date.
Need more than 8 meals? Message Sam about a one-off menu.
How it reaches them
Say how the food travels and what is on each box. Allergen information has to reach the customer again at handover. Add one line for people your bundles don't fit.
Set your prices
- Offer 2, 4 and 8 meals. Two lets someone try you. Eight covers dinner for two people over four nights.
- Use one price per meal in a bundle. Customers can then pick any mix. If a dish costs much more to make, sell it as a special.
- Start with your base price. This is the lowest you can charge per meal, on your 8-meal bundle. It has to cover ingredients, packaging, your time, delivery and ZeepUp's commission.
- Build up from the base. Smaller orders cost you more per meal in cooking time, packing and delivery, so the 4-meal and 2-meal prices sit above it.
- Price specials and bakery by the item. They sit outside the bundles and this calculation.
| Bundle | Per meal | Customer pays |
|---|---|---|
| 8 meals (base) | £9.75 | £78.00 |
| 4 meals | £10.25 | £41.00 |
| 2 meals | £11.00 | £22.00 |
The 4-meal price is 4% above your base and the 2-meal price is 12% above it, rounded up to the next 25p. The sample listing updates as you type. Check that a 2-meal order still pays for its own packing and delivery.
Write your dishes
Use the same fields, in the same order, on every dish.
- NameRequired
What it is, in plain English. Five words at most.
Roast Chicken Leg
- Comes withRequired
The sides or the sauce, in lower case.
sage gravy, carrots, roast potatoes
- DescriptionRequired
Two sentences, under 35 words. Main ingredient, how you cook it, what comes with it, how you finish it.
Chicken leg roasted on the bone until the skin crisps, with golden potatoes and honey-glazed carrots. A pot of sage gravy on the side.
- PortionRequired
A count or a weight, so people know how much they get.
1 leg, about 450g with sides
- Keeping and reheatingRequired
How long this dish keeps, whether it freezes and how to reheat it. Base this on your food safety procedures. The bundle description carries the short version.
3 days in the fridge. Freezes well. Oven, 20 min at 180°C.
- AllergensRequired by law
Name every one of the 14 in the dish, including those in sauces and bought-in ingredients. If there are none, write "None of the 14 declared".
Cereals containing gluten (wheat) · Celery · Milk
- PhotoRecommended
One per dish. Daylight, your own food, no stock images.
The dish in the box it arrives in
- NutritionOptional
Add it if your customers care and you have worked it out properly. Protein × 4 + carbs × 4 + fat × 9 + fibre × 2 should land within about 10% of your kcal figure.
640 kcal · 42g protein · 52g carbs · 28g fat · 7g fibre
Say what is on the plate
-
BeforeChicken curry. Delicious homemade curry.After
Chicken Karahi
basmati rice, kachumber salad
Chicken thigh cooked down with tomato, ginger and green chilli until the sauce clings. Served with basmati rice and a sharp cucumber and onion salad.
-
BeforeLasagne like nonna's.After
Beef Ragù Lasagne
green salad, lemon dressing
Ragù cooked for four hours and layered with fresh egg pasta and béchamel. Served with a green salad in a lemon dressing.
-
BeforeVegan bowl, healthy and tasty.After
Spiced Chickpea Stew
brown rice, preserved lemon
Chickpeas simmered with tomato, cumin and smoked paprika, then finished with preserved lemon. Served over brown rice.
Allergens and claims
This section covers how to show allergens and claims on your listing. Your wider legal duties are in the HomeChef checklist.
- 1. Before they pay
Show allergens on the dish, or no more than one click away.
- 2. When it arrives
Put a sticker on each box, or send a menu whose dish names match the boxes.
Roast Chicken Leg. Contains: wheat, celery, milk.
The 14 allergens
- Celery
- Cereals containing gluten (name the grain)
- Crustaceans
- Eggs
- Fish
- Lupin
- Milk
- Molluscs
- Mustard
- Peanuts
- Sesame
- Soybeans
- Sulphur dioxide and sulphites (over 10 parts per million)
- Tree nuts (name the nut)
- "May contain" has to be specific. Write "may contain sesame", and only for a real risk you cannot control. Never write "may contain allergens".
- A free-from claim is a guarantee. If you use wheat flour and cannot separate it by time and space, make no gluten-free claim. Vegan food can still carry allergens from your kitchen.
- Tell people about changes. If a customer asks you to change a dish, mark that change on what you send them.
- Selling ready-packed boxes in person? Boxes packed before the customer chooses them, at the place you sell them, need a full label: name, and ingredients with allergens emphasised.
Words with rules attached
| If you write | This must be true |
|---|---|
| High protein, protein-rich | At least 20% of the dish's energy comes from protein. |
| Source of protein | At least 12% of the dish's energy comes from protein. |
| No added sugar | No added sugars and nothing added for sweetness. Honey and syrups count. If sugars occur naturally, also say "contains naturally occurring sugars". |
| Low fat | No more than 3g of fat per 100g. |
| High fibre | At least 6g of fibre per 100g, or 3g per 100 kcal. |
| Treats, prevents, cures | Never use these about food. |
To work out the protein share, multiply protein grams by 4 and divide by kcal. The Roast Chicken Leg is 42 × 4 = 168 kcal out of 640, or 26%, so it qualifies as high protein. The Roast Cauliflower is 19 × 4 = 76 kcal out of 445, or 17%, so it qualifies only as a source of protein.
Your offer sheet
Fill this in, copy it, and send it to your ZeepUp contact or to info@zeepup.com.